Search engines and SEO can get a little confusing, especially for newbies. And the question of whether search engines are against Search Engine Optimization typically comes up at some point. More specifically, do the big search engines like Google and Yahoo hate it? If you keep reading, you’ll get the answer, in addition to some other relevant information.
Major search engines, like Google, promote white hat SEO, while it penalizes black hat SEO. In other words, it doesn’t hate Search Engine Optimization, but it does hate individuals who try to manipulate the system. If they didn’t like SEO, they wouldn’t have created a guide on how to do it better.
Yes, Google loves SEO because it makes it easier for them to deliver relevant sites to users. One thing you always have to remember is that search engines want to increase user experience as much as possible. The more they can enhance the experience, the more people are going to use them. In this case, search engines create crawlers to index sites. These crawlers are programmed to look for specific things, namely sites that are optimized and hold something relevant to the user. In fact, search engines don’t just love SEO, they are built to function from it.
Okay, so it’s been established that search engines love SEO, but how exactly does it become part of your business? This is the part where you want to learn the basics of SEO, although if you want to do it on a competing level, it’s going to take quite a while.
If you are going to use SEO for your business, it’s best to consult with a professional company who already knows what to do, and how to do it. And one of the things they will start with in terms of gaining traffic is to post engaging content on the site.
Of course, these articles aren’t going to win any awards for literature, but they will be informative and engaging. And they will be based on strong keywords, another element that always needs to be present where SEO is involved. But it doesn’t end with keywords and content. They will also need to test the loading speed of the pages and make it quicker if necessary, and they’ll go through user navigation and check whether it’s user-friendly. There are hundreds of things that can be done in order to gain more visibility, and the more you use, the more traffic your site will be getting.
Seeing as more people are switching to online shopping, it’s critical to be there with your business. Visibility via search engines is going to spark traffic and leads, which can turn into conversions if you have your sales funnel ready.
What you need to ask yourself is how all the traffic and popularity is going to influence your ROI?
With a larger audience, you can naturally expect more subscriptions and people buying your service or product. In other words, you can see a very positive influence once you reach higher visibility.
You have three options. The first is to pay for ads that appear on the front page of SERPs. Although, you should know that these are not nearly as effective as organic searches, and people tend to avoid ads as much as they can.
Your second option is to learn all the tricks of the trade yourself. You can go through the courses and prepare yourself for an ongoing process because that’s what SEO is. You will constantly need to stay on top of algorithm changes if you want your website to gain and keep a high ranking.
Your third option is to simply consult with a professional SEO company. This way you won’t need to wait before getting your site optimized, it won’t cost you as much as you think, and they will take care of all the grunt work.
If time and patience are not on your side, utilize the skills of a specialist and witness the growth of your traffic. It will probably be the biggest return on an investment you’ll get.